Case Study: Woof 'N Meow grows 10,000 leads and 2.7k community members with KickoffLabs

Woof 'N Meow raises $63,157 and collects 10,000 leads with KickoffLabs

Woof 'N Meow, a pet product company, faced the challenge of launching a new semi-automatic cat litter box in a competitive market. They needed to validate their product idea and build a dedicated audience before their official Indiegogo campaign went live. To achieve this, they partnered with the vendor KickoffLabs to utilize its prelaunch platform for testing and lead collection.

KickoffLabs provided the solution with a landing page that served as a central hub for their prelaunch efforts. The implementation included driving traffic via Facebook ads and using the KickoffLabs thank you page to directly funnel sign-ups into a private Facebook community for ongoing engagement. This strategy, combined with targeted social media outreach and influencer reviews, resulted in 10,000 leads collected, a 2.7k member Facebook group, and successfully raising $63,157 on Indiegogo, far exceeding their initial goal.

Woof 'N Meow