Case Study: Travlwear achieves $95K crowdfunding success with KickoffLabs

Travlwear raises $95,000 with KickoffLabs

Travlwear, a company creating a travel backpack for photographers, needed to validate their product idea and build an audience before their Indiegogo crowdfunding launch. Their challenge was to test market demand and generate a qualified email list without a large marketing budget. They used KickoffLabs to run a pre-launch campaign to accomplish this.

KickoffLabs provided the platform for Travlwear to run a viral referral campaign, offering discounts on their product as the main incentive. This simple approach helped them gather thousands of leads and confirm there was significant interest. The data from their KickoffLabs campaign gave them the confidence to launch, and they were successfully funded for over $95,000 on Indiegogo.

Travlwear