Case Study: Swingly Toys raises $17K on Kickstarter with KickoffLabs waitlist campaign

Swingly Toys raises $17,000 on Kickstarter with KickoffLabs

Swingly Toys, a company creating space-saving doorway playhouses for children, faced the challenge of building an audience and securing funding after an initial Kickstarter campaign failed. They turned to KickoffLabs to implement a pre-launch waitlist campaign to grow their email list and engage potential customers before attempting a second crowdfunding launch.

KickoffLabs provided the solution with its waitlist campaign tools, including referral tracking and automated emails. This allowed Swingly Toys to collect over 3,000 leads, build a community of engaged supporters, and successfully re-launch on Kickstarter. The campaign raised over $17,000, exceeding its goal by $2,000, and the email list became the ongoing lifeblood of their direct-to-consumer store.

Swingly Toys