Case Study: S'Wheat collects 20k+ leads and drives a successful launch with KickoffLabs

S'Wheat collects 20,000 leads with KickoffLabs prelaunch

S'Wheat, a company creating the world's first plant-based reusable bottle, faced the challenge of launching their product to an audience after a previous attempt resulted in minimal sales. To avoid "launching to crickets," they turned to vendor KickoffLabs to build a pre-launch waitlist using its referral campaign and email features.

KickoffLabs provided a solution where S'Wheat ran a viral referral campaign with easily attainable rewards. They drove traffic primarily through targeted Facebook ads and micro-influencers, and used features like an IP blocker to maintain lead quality. This approach generated over 20,000 leads with a 35% conversion rate, 80% of which came from referrals. The successful pre-launch directly contributed to a strong store launch, resulting in 500 orders on the first day.

S'Wheat