Case Study: SOLO Eyewear drives 30,000+ emails and a 98% referral rate with KickoffLabs

SOLO Eyewear drives +30,000 emails with 98% referral rate

SOLO Eyewear, a company creating eco-friendly sunglasses, needed to validate a new product line ahead of a Kickstarter campaign. Their challenge was generating a minimum of 20,000 email leads to ensure their fundraising goal would be met. To accomplish this, they turned to the vendor KickoffLabs to implement a prelaunch referral rewards program.

Using KickoffLabs’s tools for referrals and landing pages, SOLO Eyewear launched a highly successful campaign. The solution included a customized signup page, a viral thank you page, and social sharing integrations. The results were exceptional: the campaign generated 30,487 new leads with a 98.4% referral rate and an 81.9% page conversion rate. This success, powered by KickoffLabs, allowed them to launch their Kickstarter on time and exceed their funding goal.

SOLO Eyewear

Dana Holliday

Co-Founder & Creative Director