Case Study: Simpli Press Coffee grows a 5,000+ lead email list with KickoffLabs

Simpli Press goes from idea to crowdfunded with a referral contest

Simpli Press Coffee, a company creating an improved french press, was preparing for a crowdfunding campaign with a goal of $25,000. They faced the daunting challenge of building an email list of at least 5,000 interested supporters to ensure their campaign's success, but were initially unsure how to acquire that many leads.

Using a referral contest from KickoffLabs, Simpli Press Coffee incentivized their audience to share the campaign, which generated a significant number of new leads. The KickoffLabs platform provided valuable social profile data for personalized engagement and integrated seamlessly with MailChimp for email nurturing. This strategy resulted in over 5,000 email conversions, with referrals making up 35% of the list. This strong pre-launch community allowed them to hit their crowdfunding goal within the first hour of going live.

Simpli Press Coffee

Jenni Morse

Founder