Case Study: Saha achieves 20,000 signups and 94% referral-driven growth with KickoffLabs

Saha sees 60% conversion rate with 94% viral boost and nails a launch contest

The customer, Saha, aimed to reach the large market of Americans who skip breakfast with their on-the-go peanut butter product, PBGO. Their challenge was to build an audience and generate buzz for their launch without the risk of developing a product that had no initial customer base. They turned to the vendor, KickoffLabs, to build their email list through a more creative and effective method than traditional signup forms.

KickoffLabs provided a platform with built-in social referral and contest features, which incentivized sharing. This solution led to a highly successful campaign that far exceeded expectations. The results were a nearly 20,000-person email list, with a remarkable 94% of new leads generated through viral referrals. KickoffLabs enabled Saha to achieve a 60% conversion rate for the campaign, effectively building a large audience ready for their product launch.

Saha

Aref Shehadeh

Co-Founder