Case Study: Power Toothpaste achieves viral pre-launch lead growth with KickoffLabs

Powered up product launch with viral social referral sharing

Power Toothpaste, the creator of the world's first caffeinated toothpaste, needed to build a captive audience before its product launch to ensure success. They used KickoffLabs to create a pre-launch campaign and manage their social sharing strategy.

KickoffLabs provided the solution with its viral referral and email automation features. This included custom sharing URLs, automatic goal-tracking emails, and integration with MailChimp. The campaign captured over 35,000 email addresses, with an impressive 86.7% of all signups coming directly from referrals, demonstrating the massive impact of the KickoffLabs platform.

Power Toothpaste

Dan Meropol

Power Toothpaste