Case Study: Passfolio achieves 16,000 waitlist signups with KickoffLabs

Passfolio grows its waitlist to 16,000 with KickoffLabs

Passfolio, an app aiming to provide commission-free US stock and crypto trading to international users, faced the challenge of validating its product idea and building a pre-launch waitlist before its app was even ready. They needed to generate excitement and measure market demand without a finished product. To achieve this, they utilized KickoffLabs to create a referral-based waitlist campaign.

Using KickoffLabs, Passfolio set up a waitlist that allowed users to earn early access and stock credits by referring friends. This solution enabled them to test different product ideas via A/B testing on landing pages before development. The campaign was a major success for KickoffLabs, generating over 16,000 new leads, 25,000 viral views, and a 35% conversion rate, providing strong validation and a user base ahead of their app launch.

Passfolio