Case Study: Metal Pay collects 60,000+ leads for Android launch with KickoffLabs

Metal Pay collects 60,000 emails with KickoffLabs

Metal Pay, a cryptocurrency payment app company, needed to build significant buzz and a waitlist for the launch of its Android application after its iOS launch. To overcome market skepticism and reach a mass audience, they partnered with KickoffLabs to create a pre-launch campaign.

Using KickoffLabs, Metal Pay implemented a simple waitlist with a referral-based leaderboard system to incentivize sharing. The solution allowed them to easily design a branded campaign and track analytics. This approach resulted in the collection of over 60,000 email leads, a 40% conversion rate, and a 35% viral boost from referral traffic, successfully building a highly engaged community of future users.

Metal Pay