Case Study: Haugen Racing Achieves 14.5K New Leads with KickoffLabs

Haugen Racing grows 14.5k leads in 1 month with KickoffLabs

Haugen Racing, a professional drifting and automotive entertainment business, sought to grow its audience and subscriber base across its social media channels and email list. To achieve this, they turned to KickoffLabs to run a viral giveaway campaign to celebrate reaching 100,000 YouTube subscribers.

KickoffLabs provided a platform for a unique giveaway of a drift simulator. The campaign was designed to be referral-forward, making it accessible to all fans and encouraging widespread sharing. This strategy, combined with daily promotion on YouTube, was highly effective. The KickoffLabs campaign generated 14,679 new leads with a 44% conversion rate, significantly growing Haugen Racing's email list and social media following.

Haugen Racing