Case Study: Great Little Place achieves viral prelaunch growth with KickoffLabs

Great Little Place secures 100k email subscribers with KickoffLabs

Great Little Place (GLP), a company building a community-driven city guide app, faced the challenge of building a significant pre-launch audience with limited funds to ensure a successful app launch. They turned to KickoffLabs to implement a viral waitlist campaign to capture email subscribers and generate excitement before their product was even available.

KickoffLabs provided the solution with its landing page tools, including a waitlist and friend referral tracking system. GLP created a simple, mission-focused landing page that emphasized social proof and exclusivity. By driving targeted traffic, primarily through engaging Facebook ads, they achieved remarkable results: securing over 100,000 email subscribers, gaining 300,000 new Facebook followers, and maintaining a 32% conversion rate on their landing page. This successful pre-launch campaign by KickoffLabs set GLP up for distribution success.

Great Little Place