Case Study: Great Little Place grows its email list by 110,000 with KickoffLabs

Great Little Place grows their email list by 110k subscribers

The customer, Great Little Place, an existing company preparing to launch a new mobile app, faced the challenge of building a large audience prior to launch to ensure a successful distribution. They wanted to collect 100,000 email addresses to generate excitement and organic growth for their upcoming product. To achieve this, they utilized the KickoffLabs service and its Anyform widget.

KickoffLabs provided the platform for Great Little Place's pre-launch campaign, which included a custom landing page integrated via the Anyform widget. The vendor's team also offered strategic advice that helped optimize the campaign's performance. The solution drove significant virality and was highly effective, resulting in 110,000 new email subscribers. A key result was achieving a conversion rate of just under 32%, exceeding the customer's goal. This success contributed to an additional 40,000 social media likes and drove 30,000 signups in a single week.

Great Little Place

Rossa Shanks

Co-Founder