Case Study: Get The Fort raises over $3 million on Kickstarter with KickoffLabs

Get the Fort raises $3 million with KickoffLabs

Get the Fort, a company creating magnetic pillow forts for children, faced the challenge of building a pre-launch audience and generating buzz for their upcoming Kickstarter campaign without a large advertising budget. To solve this, founder Conor Lewis used KickoffLabs to create a simple landing page for email collection and leveraged its viral sharing features.

KickoffLabs provided the solution by powering a referral-driven waitlist campaign. The simple page asked for just a name and email, and the built-in sharing mechanics encouraged subscribers to refer friends to climb a leaderboard and win prizes. This strategy, combined with targeted Facebook ads, helped Get the Fort collect over 78,000 new leads. The highly successful campaign directly contributed to them raising over $3 million on Kickstarter, making them profitable from day one.

Get the Fort