Case Study: ComfortableBoxers.com gathers 35,000 emails in 2 weeks with KickoffLabs

ComfortableBoxers gathers 35,000 emails in 2 Weeks

ComfortableBoxers.com, a company launching a new line of boxer shorts, needed to build an audience and gauge interest before its official launch to avoid launching to an empty market. Founder Mike Madrid needed a tool to track referrals and make sharing easy. He turned to KickoffLabs to implement a pre-launch campaign.

Using KickoffLabs, ComfortableBoxers.com created a highly effective viral referral program. The solution rewarded participants with coupons or free products for sharing, which significantly boosted signups. The campaign was a huge success, resulting in a 57% conversion rate, an 87% viral boost, and a collection of 35,000 emails for their mailing list, all within just two weeks.

ComfortableBoxers.com

Mike Madrid

Founder