Case Study: Blacksteel collects 10,000+ leads with KickoffLabs

Blacksteel collects 10,000 leads with 45% conversion using KickoffLabs

Blacksteel, a fintech startup developing a credit card based on income and assets rather than credit score, faced the challenge of building a pre-launch waitlist to validate their idea and attract early users. To achieve this, founder Brandon Stokes used KickoffLabs to create a viral referral campaign, utilizing features like reward levels and friend referral tracking to incentivize signups and sharing.

By implementing a KickoffLabs campaign with a compelling referral incentive structure and a minimal $10/day Instagram ad budget, Blacksteel successfully generated significant organic growth. The solution resulted in over 10,000 new leads in about six weeks, with a remarkable 45% conversion rate and 42% of all leads coming from referrals. This highly effective campaign provided strong validation for the business concept and built a substantial engaged audience ahead of their launch.

Blacksteel