Case Study: Cedar Horse Workshop achieves a successful launch with KickoffLabs

Beerhammer generated buzz for Kickstarter campaign with 90% viral boost

The customer, Cedar Horse Workshop, needed to generate buzz and build a community for its upcoming Beerhammer product launch on Kickstarter. They used KickoffLabs to create a sense of urgency and virality for their pre-launch campaign.

KickoffLabs provided a Viral Giveaway theme solution featuring a timer and a referral contest where participants improved their odds of winning with each friend they referred. This strategy resulted in a highly successful launch with a 90% viral boost for the campaign.

Cedar Horse Workshop

Luke Brown

Craftsman & Founder