Case Study: Torani increases cafe conversions and ROI with Kicking Cow Promotions

Torani - Customer Case Study

Torani worked with Kicking Cow Promotions on the People Against Boring Cafe Tour to create relevancy for the brand and convert non-users into advocates and users. The effort focused on one-on-one demonstrations with coffee shop owners and their consumers.

Kicking Cow Promotions executed the tour over 3 months across 7 markets, visiting 506 cafes and generating 2.5MM impressions and 5,060 samples. The conversion rate of cafes to Torani products increased ROI to a level that paid for the tour, and Torani repeated the program for a third year in a row.

Torani