Case Study: Torani drives product trial and $23,700 in sales with Kicking Cow Promotions

Torani - Customer Case Study

Torani worked with Kicking Cow Promotions to build awareness and drive trial for Torani product sell-through in high-priority markets. The goal was also to activate social media to increase conversation and followers.

Kicking Cow Promotions পরিচালিত a 14-week Torani Custom Sampling Tour across 7 markets, reaching 2.57 million impressions and distributing 12,000 samples. The program captured consumer attention, generated $23,700 in sales from hot and cold beverages and prepackaged products, delivered a 5% conversion rate from engagement to sales, and doubled social media followers.

Torani