Case Study: Teenage Mutant Ninja Turtles reaches over 1 billion impressions with Kicking Cow Promotions

Teenage Mutant Ninja Turtles - Customer Case Study

Teenage Mutant Ninja Turtles wanted to celebrate its 25-year history with a mobile tour that could host media tours, character appearances, and interactive demonstrations. Kicking Cow Promotions was brought in to build a mobile museum for the anniversary program.

Kicking Cow Promotions executed the TMNT 25th anniversary mobile tour in 5 months across 13 markets, with 40,000 samples and 708MM impressions. The tour included more than 50 stops, began at the Tribecca Film Festival with the Empire State Building lit in TMNT green, and was completed within budget.

Teenage Mutant Ninja Turtles