Case Study: Purina boosts social engagement and website traffic with Kicking Cow Promotions

Purina - Customer Case Study

Purina worked with Kicking Cow Promotions to manage The FEED daily social engagement in 2016. The goal was to provide engagement for multiple Purina brands across three social platforms, with the aim of increasing brand advocates, strengthening relationships with loyal customers, and driving users to brand websites.

Kicking Cow Promotions led a successful test that was intended to change how social engagement would be handled for Purina in the near future. The team exceeded the response-time goal by 130%, increased shipments and user-generated content for brand use versus 2015, and helped everyday engagement links account for a significant portion of traffic to all websites.

Purina