Case Study: Purina Cat Chow boosts venue attendance by over 200% with Kicking Cow Promotions

Purina Cat Chow - Customer Case Study

Purina Cat Chow worked with Kicking Cow Promotions on the Cat Chow Way of Life Tour to engage consumers through an interactive experience and position the brand as a total cat wellness expert. The goal was to drive new product trial through sampling.

Kicking Cow Promotions executed the tour over 6 months in 10 markets and used a new routing strategy to improve venue attendance by over 200%. The effort reached 2,635,657 attendees and delivered 104,944 samples to highly targeted cat owners.

Purina Cat Chow