Case Study: Orbit drives brand awareness and equity with Kicking Cow Promotions

Orbit - Customer Case Study

Orbit worked with Kicking Cow Promotions to build awareness and equity for Orbit Gum through an earth-friendly cause. The campaign tied the brand to a national promotion with MTV’s The Buried Life cast and let consumers vote online for a city to receive a cash donation and beautification program.

Kicking Cow Promotions executed the Orbit Live Clean event, which included a mural and clean up effort in the winning city. Hundreds of fans attended, thousands of product samples were distributed, and the one-day event generated more than 20MM impressions. Orbit also donated $300,000.

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