Case Study: Old Navy drives 18MM impressions with Kicking Cow Promotions

Old Navy - Customer Case Study

Old Navy worked with Kicking Cow Promotions to generate brand awareness and media impressions during the back-to-school season. The project centered on the “Lucky Lockerama” national sweepstakes and event.

Kicking Cow Promotions helped stage an on-the-ground activation where consumers went online or into a hallway of lockers to see if their combination opened a winning locker. Cast members from “Glee” and “90210” kicked off the event, thousands of consumers participated, hundreds of premiums and 500 coupons were distributed, and the one-day campaign generated 18MM impressions. Over $30,000 worth of scholarships, laptops, and back-to-school fashions were given away.

Old Navy