Case Study: Hallmark generates 8MM impressions with Kicking Cow Promotions

Hallmark - Customer Case Study

Hallmark worked with Kicking Cow Promotions to create a highly entertaining mobile marketing tour. The goal was to build awareness for Hallmark Cards With Sound and the iTunes offer in Gold Crown stores.

Kicking Cow Promotions took the tour to concerts and music festivals across the country over 3 months in 8 markets. The campaign generated 8MM P.R./Event impressions and distributed 51,600 premiums, while winning videos from each stop were posted online for consumer voting.

Hallmark