Case Study: Hallmark drives 6MM+ impressions and 1MM page views with Kicking Cow Promotions

Hallmark - Customer Case Study

Hallmark worked with Kicking Cow Promotions to create a Perfect Start microsite and sweepstakes aimed at capturing names of consumers getting married. The campaign was centered on Hallmark’s new wedding product line and was designed to drive engagement around the offer.

Kicking Cow Promotions executed the campaign in 3 months and generated 6MM+ impressions and 1MM page views. The opt-in rate reached 14%, compared with Hallmark’s historical range of 6 to 12%, and the entry page had the third highest weekly traffic on Hallmark.com behind Birthday and Christmas. The entry form also had a 70% completion rate.

Hallmark