Case Study: Hallmark achieves an 80% increase in ROI for P.R./Event tactics with Kicking Cow Promotions

Hallmark - Customer Case Study

Hallmark worked with Kicking Cow Promotions to create an event marketing program that extended its national advertising campaign and generated awareness and purchase intent for Hallmark Cards With Sound.

Kicking Cow Promotions delivered the “Daddy of All Dance-Offs” program, which won an Effie Award. The effort ran for 1 month across 3 markets, produced 81.1MM impressions and 29,750 premiums, and drove an 80% increase in ROI for P.R./Event tactics between 2007 and 2008; the winners were also televised on the CBS Early Morning Show.

Hallmark