Case Study: Food Lion drives community engagement and store traffic with Kicking Cow Promotions

Food Lion Random Acts of Freshness Campaign

Food Lion worked with Kicking Cow Promotions to support the Wave 3 Charlotte launch and its Random Acts of Freshness campaign. The goal was to connect with consumers in target markets, show Food Lion’s commitment to local communities, and create more one-on-one interactions while driving people to newly remodeled stores.

Kicking Cow Promotions helped Food Lion execute 60 events between August and December 2016, including a Charlotte launch that used 7 simultaneous activations and reached nearly 10,000 people in less than 6 hours. Across the campaign, Food Lion distributed 125,871 premium items and recorded 426,760 in attendance, 307,110 impressions, 100,189 engagements, 1,247,987 food truck impressions, and a 24% coupon redemption rate.

Food Lion