Case Study: Recovery Point achieves a 200% increase in leads with KickFire

How Recovery Point Generated a 200% Increase in Leads by Using KickFire

Recovery Point, a national provider of business continuity and disaster recovery solutions, needed a better way to turn website traffic into qualified sales opportunities. Although the company could see visitors in Google Analytics, it could not identify who those visitors were or connect the data to its sales process. KickFire helped Recovery Point address this challenge with its website visitor identification and lead intelligence tools, including LIVE Leads.

Using KickFire, Recovery Point built a streamlined prospecting process that tied web visitors directly to inside sales activity. Each week, the team used LIVE Leads to identify top prospects and create calling lists, increasing the number of leads available to sales by more than 200%. KickFire’s analytics and conversion tracking also helped Recovery Point measure ad performance, improve budget allocation, and enhance the website experience while shortening the sales cycle.

Recovery Point

Dick Fordham

Director of Marketing and Strategy