Case Study: Data Solutions International tracks website visitors and generates leads with KickFire

How KickFire Solved WIX's Tracking Limitations and Helped Data Solutions International Connect with New Website Leads

Data Solutions International, a full-service information management and employee survey software company, needed a way to track and identify visitors on its Wix.com website. Traditional website analytics tools were limited by the platform’s reporting restrictions, leaving the company unable to see who was coming to its site or effectively monetize website traffic. KickFire provided the product/service used to solve this problem.

KickFire created a custom code solution for the Wix platform within an hour, enabling Data Solutions International to identify website visitors, see their interests, and track return visits. Using KickFire’s LIVE Leads™ and conversion tracking, the company can now connect web traffic to marketing campaigns, uncover new leads, and support inside sales with visitor intelligence. While no specific numeric uplift was provided, the case study says KickFire became the “engine” of the operation and significantly improved lead generation and website visibility.

Data Solutions International

Alina Ruggieri

Marketing Manager