Case Study: CPLANE NETWORKS gains website insight and more qualified leads with KickFire

How CPLANE NETWORKS Gained Valuable Insight into Their Website Using KickFire

CPLANE NETWORKS, a leader in end-to-end data center and wide area network service orchestration, wanted to improve sales and marketing productivity and generate more qualified leads from its website. With limited sales resources and only Google Analytics in place, the company felt it was still flying blind on the impact of its digital marketing efforts. KickFire helped address this challenge with LIVE Leads and conversion tracking.

Using KickFire’s LIVE Leads, CPLANE NETWORKS gained real-time visibility into visiting prospects and better company information to qualify leads faster and focus on the right opportunities. KickFire’s form and conversion tracking also helped the team refine campaign messaging and connect website actions to specific marketing efforts. By replacing its online forms with KickFire forms, CPLANE NETWORKS saw a steady rise in conversions over the last three months and moved to a more productive marketing and sales model.

CPLANE NETWORKS

Robert Keahey

Vice President of Marketing