Case Study: Avascent discovers new leads and improves website conversions with KickFire

How Avascent Was Able to Improve Their Website and Discover New Leads Using KickFire

Avascent, a leading independent strategy and management consulting firm serving clients in government-driven industries, needed better insight into its invisible pipeline. The company wanted to identify the right audience and detect companies interested in its consulting services, but found other analytics tools lacked the ability to identify website leads and didn’t offer the user-friendly experience and support it wanted. KickFire provided the lead generation and website visitor identification capabilities Avascent was looking for.

Using KickFire’s LIVE Leads™ along with forms tracking, Avascent was able to identify and capture contact information for influencers and decision-makers visiting its website, see what content they engaged with, and track return visits. KickFire also helped improve website findability and content targeting, which supported more effective lead nurturing and stronger form conversions. As a result, Avascent could push new leads into Salesforce CRM, add them to marketing lists more quickly, and benefit from responsive customer support from KickFire.

Avascent

Christine Vargas

Marketing Manager