Case Study: The Washington Post delivers live election and Olympics updates with Kickdynamic

The Washington Post - Customer Case Study

The Washington Post needed a way to keep email subscribers updated during fast-moving events like the 2016 Olympics and the US election. Working with Kickdynamic and its Content Automation tools, the team looked for a way to add live information to email without sending repeated updates throughout the day.

Kickdynamic helped The Washington Post build emails with live TV schedules, medal tables, election maps, and state-specific news headlines that updated at every open. The result was up-to-date content delivered moment by moment, with no need for 50 dynamic content blocks or multiple state-based sends.

The Washington Post