Case Study: The Book People improves email personalisation and efficiency with Kickdynamic

The Book People - Customer Case Study

The Book People needed a way to show the most relevant books to each recipient from a catalogue of hundreds of thousands of titles. To do that, it used Kickdynamic with product catalogue data, data science and CRM data to segment audiences and decide which products to feature in email.

Kickdynamic served products live into emails at the moment of open, so pricing and stock levels updated in real time and only available items were shown. The Book People said Kickdynamic became an integral part of the team by improving efficiency, supporting internal processes, and helping advance its CRM strategy with personalisation and tailored email content, while also unlocking incremental revenue.

The Book People

Becky Waters

Head of Marketing