Case Study: PrettyLittleThing increases clicks and revenue with Kickdynamic

PrettyLittleThing - Customer Case Study

PrettyLittleThing wanted a way to make product content in email feel more social and engaging. The retailer turned to Kickdynamic to add live social signals to its emails.

Kickdynamic displayed live click-through counts over each product, showing how many people were “loving” each item at any time in the email. The approach produced a 1.6% increase in clicks and a 17% increase in revenue.

PrettyLittleThing

Olivia Shanu-Wilson

Senior CRM Executive