Case Study: P&O Ferries improves email engagement and efficiency with Kickdynamic

P&O Ferries delivers live, innovative campaigns to their subscribers

P&O Ferries used Kickdynamic’s Open Time Content Automation to keep email content up to date at every open and reduce the time needed to build campaigns. The company wanted to deliver live, relevant content across a range of email templates and peak promotions.

Kickdynamic helped P&O Ferries add live blog post tags, personalized images, timed images, countdown timers, and a live currency feed into its emails. The result was an uplift in currency sales and blogs becoming one of the top 10 most clicked items in email, while the team said the efficiency of building and using Tags reduced the time spent coding emails.

P&O Ferries

Kim Verlinde

CRM Manager