Case Study: Mobiles.co.uk boosts Black Friday engagement with Kickdynamic

Mobiles.co.uk - Customer Case Study

Mobiles.co.uk wanted its Black Friday email campaigns to stand out and add credibility to deal content. To do that, the retailer worked with Kickdynamic, using live email social proofing in a Black Friday deal email.

Kickdynamic’s polling tool added live click counters over key deal pods, with counts updating each time a recipient clicked through. The email also showed click counts only after a certain number had been reached, and a “hot deal” badge appeared on highly engaged products. The campaign delivered a 55% CTR for customers registered for Black Friday, a 29% overall CTR for Black Friday, and a 73% increase in orders over Black Friday.

Mobiles.co.uk

Tim Williscroft

CRM Marketer