Case Study: iClothing boosts Black Friday email engagement with Kickdynamic

iClothing - Customer Case Study

iClothing wanted to build excitement ahead of Black Friday and give email recipients a sneak peek at upcoming deals while keeping the content current for each open. The company worked with Kickdynamic and used timed image functionality to make the email more relevant as offers changed.

Kickdynamic delivered a completely dynamic email with a countdown timer, a live hero image, device-targeted calls to action, and deal tiles that showed which offers were live, coming soon, or expired. iClothing ran eight deals over the teaser period, with each deal live for only two hours, and the setup ensured the email displayed accurate content whenever it was opened.

iClothing