Case Study: icelolly.com achieves a 47% increase in revenue per email with Kickdynamic

icelolly.com - Customer Case Study

icelolly.com wanted its email experience to start well from the moment subscribers signed up. To do that, it segmented new subscribers by holiday-type preference — cruise, city, sun or deals — and needed welcome emails that matched each person’s chosen travel interest.

Using Kickdynamic, icelolly.com delivered live, personalized content in its welcome program, showing the latest offers and availability for each holiday type. The company said this built trust and drove traffic and revenue from the start, and it reported a 47% increase in revenue per email.

icelolly.com

Jon Kirk

Email Manager