Case Study: PrettyLittleThing boosts email conversion with Kickdynamic

How PrettyLittleThing are able to mirror the offers that are onsite live and automatically in email

PrettyLittleThing approached Kickdynamic with a challenge it had not previously been able to solve: making sure customers saw the most relevant offer at the time of open. The fashion retailer wanted its email content to reflect the offers live on site, including codes and timers.

Using Kickdynamic’s rule builder and content automation, PrettyLittleThing could mirror onsite offers in email and update them automatically at every open. In split tests, emails with a personalized image saw a 16% increase in conversion and an 8% increase in AOV, and the company also reported a 6.6% increase in CTR.

PrettyLittleThing

Abbie Hodgson

Assistant CRM Manager