Case Study: Holland & Barrett achieves additional revenue from automated follow-up campaigns with Kickdynamic

How Holland & Barrett saw a HUGE 801% uplift in revenue when they used highly targeted banners for China's Singles Day last year

Holland & Barrett used Kickdynamic’s Content Automation to reduce the design resource needed for email production and speed up build time. The retailer wanted to spend more time on strategic follow-up campaigns, but before using Content Automation it did not have the resource to send targeted follow-ups based on in-email behavior.

With Kickdynamic, Holland & Barrett generated multiple live product images for category-based emails and then used click behavior to send follow-up emails with products from the category that had been clicked. This automated process saved so much time that the team could send an additional email targeted from previous send data, resulting in additional revenue.

Holland & Barrett

Carrie-Anne Rice

Email Campaign Manager