Case Study: ASOS delivers weather-targeted personalized email content with Kickdynamic

How ASOS used weather-targeted images to display relevant content in their email

ASOS wanted to make its email content more relevant to subscribers based on when and where they opened it. To do this, the retailer worked with Kickdynamic and used personalized images and copy that reflected the recipient’s local weather.

Kickdynamic helped ASOS combine first-name personalization with weather-targeted images that changed at the time of open. Recipients saw different content depending on the weather and location, creating a more relevant experience, although the case study does not provide a quantified result.

ASOS