Case Study: Dustin achieves real-time product personalization in email with Kickdynamic

Dustin - Customer Case Study

Dustin, a leading reseller of IT products and services in the Nordics, needed a way to deliver true 1-to-1 product personalization in email based on previously collected browse behavior. The company had tried to set up this kind of personalization before, but could not do it until it began using Kickdynamic.

With Kickdynamic, Dustin connected a live API in the UI, built live image templates, and merged user and sendout IDs at send time to retrieve the latest product recommendations for each recipient. The product information updates each time an email is opened, so the latest price and discount details are shown, and Dustin said the tool helped them build real-time product recommendations with only a few hours of initial training and make an immediate impact on last-click conversion rate from email newsletters.

Dustin

Jens Borgkvist

Email and Marketing Automation Specialist