Case Study: Dice increases click-through rate by 263% with Kickdynamic

Dice - Customer Case Study

Dice, a leading careers website for technology professionals and employers, needed an automation solution that could quickly display jobs from the correct category based on a recipient’s skill in their ESP. The company also wanted to increase email engagement with more relevant job posts and reduce the time needed to create email campaigns.

Using Kickdynamic’s live jobs feed and open-time personalization, Dice sent tech professionals contract opportunities matched to their skill sets and split tested the dynamic content against static job listings. The email with a Kickdynamic live jobs feed increased click-through rate by 263% and job applications by 70.37%, while the quality of job applications also improved.

Dice

Duncan Cartledge

Email Marketing Manager