Case Study: Blue Sea Holidays achieves 35% increase in bookings with Kickdynamic

Blue Sea Holidays achieve 35% increase in bookings with live deals powered by Kickdynamic

Blue Sea Holidays needed a better way to send relevant email offers while customers browsed holiday types and destinations over a long period of time. As a small team, it was difficult for Blue Sea Holidays to create enough content for every holiday and destination variable and build dynamic rules to personalize messages.

Using Kickdynamic’s behavioural data, improved segmentation, and geo-targeting, Blue Sea Holidays sent dynamic follow-up emails with live pricing and availability at every open. Kickdynamic helped drive a 266% increase in open rates, a 133% increase in unique click-through rate, a 35% increase in bookings, a 16.6% increase in gross profit, and a 20% decrease in unsubscribe rates on live emails.

Blue Sea Holidays

Andy Brewer

Sales Manager