Case Study: ASDA achieves 49% increase in email opens with Kickdynamic

ASDA - Customer Case Study

Asda used Kickdynamic’s open time capabilities for a Halloween email campaign that needed to stay fresh as the holiday approached. The goal was to keep the creative engaging while putting Asda’s products in front of recipients and encouraging more interaction with the email.

Kickdynamic helped Asda build an email whose imagery, articles and messaging automatically became spookier over time, with copy that changed from “open up, while you dare” to “things are getting creepier” and then “The transformation is complete!” The campaign delivered a 49% increase in email opens, and Asda said it showed how email technology could support both creativity and personalization.

ASDA

Guy Smith

CRM Campaign Manager