Case Study: Mobiles.co.uk increases email sales with Kickdynamic

A small team with a huge personalization goal

Mobiles.co.uk, an award-winning subsidiary of Carphone Warehouse, wanted to improve personalized email marketing across its two-year retention programme. As a small team with limited internal resource, it had been updating emails manually each day, which led to generic batch-and-blast campaigns with no personalization.

Using Kickdynamic’s open time content automation, Mobiles.co.uk automated product content from feeds and added CRM-based personalization tied to each recipient’s previous purchase, handset, network and tariff. Kickdynamic helped the team generate thousands of personalized email variations from one HTML, leading to a 44% increase in email sales, a 4% increase in unique visitors to the website, and a 21% increase in mobile engagement.

Mobiles.co.uk

Neemisha Kanani

Marketing Brand Manager