Case Study: ShoeDazzle improves email deliverability and signup accuracy with Kickbox

ShoeDazzle - Customer Case Study

ShoeDazzle, the online retail brand from TechStyle Fashion Group, needed a way to stop invalid and fake email addresses from being used during account creation. Because its site required registration to access the shopping experience, bad signups were causing high bounce rates on welcome emails, deliverability problems, and skewed marketing metrics. ShoeDazzle turned to Kickbox and its email verification API to address the issue at signup.

By integrating the Kickbox API into its registration flow, ShoeDazzle was able to verify addresses in real time, catch typos, and suggest corrected domains without adding friction or slowing down the signup process. Kickbox also helped the company clean its email database periodically. As a result, ShoeDazzle reduced bounce rates, collected more valid and emailable members, improved deliverability and reporting accuracy, and drove better revenue outcomes.

ShoeDazzle

Isamar Batista

VP of Marketing & CRM