Case Study: Santa's Workshop, Inc. saves Christmas by automating Naughty & Nice list verification with Kickbox

Santa’s Workshop, Inc. - Customer Case Study

Santa’s Workshop, Inc., the world’s largest toy producer and distributor, was overwhelmed by an exploding Naughty & Nice list — more than 600 million names this year — and Santa was spending nearly an entire year manually checking addresses. To avoid production slowdowns, reindeer troubles and falling elf morale, Santa’s Workshop turned to Kickbox and its email verification platform to automate and scale list cleaning.

By implementing Kickbox, Santa’s Workshop, Inc. now uploads its lists to the Kickbox platform, which flags good, bad and risky addresses and returns accurate verification results quickly. Kickbox’s solution cut the manual review workload that used to take nearly a year, allowing teams to refocus on toy production and reindeer prep, and delivered rapid, scalable list hygiene at the scale needed to save Christmas.

Santa’s Workshop, Inc.

Santa Claus

Chief Happiness Officer