Case Study: Notion enhances marketing precision with Kickbox email verification

Notion - Customer Case Study

Notion, a productivity and workspace platform, sought to better differentiate between new user signups with free email providers and those with non-free email addresses to improve its marketing targeting. This was a crucial challenge as customers with non-free email addresses were identified as typically generating more revenue for the company. To address this, they turned to the email verification solutions from Kickbox.

Notion integrated Kickbox's real-time email verification API into its signup process. This allowed them to instantly identify the type of email address a new user registered with, facilitating more precise customer segmentation. The insights gained empowered Notion to tailor its marketing efforts and allocate resources more effectively toward its most valuable customer segments, thereby enhancing overall marketing performance and efficiency.

Notion

Adam Hudson

Senior Software Engineer